Centre 4 Learning : Communications Courses


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Managing the media
1 day

Workshop outline
A media interview can get your message across to millions of people. This highly practical workshop helps you to develop the confidence and ability to seize positive media opportunities and the skills to defend your organisation's reputation when difficult issues arise.
Participants will learn how to:

Prepare for an interview
Identify aims and objectives
Understand your audience
Deal confidently with difficult questions

Pre-course
Each participant will be asked to identify in advance at least two work-related topics to form the basis of the interviews. Participants will also be asked to prepare a one-minute talk on a subject of their choice.

Learning method
This workshop is highly practical and participative and is run by an experienced broadcaster in radio and television and a two-man camera crew who have their own production company. The camera crew will set up a mini-studio with lights, which will allow instant playback to participants.

Workshop content

Egg on the face?

What does a journalist want from you?
What do you want to achieve in an interview?

How long is two minutes?
Each participant does a radio interview, followed by playback and analysis, with a detailed look at length of answers, tone of voice and the impact on listeners.
Using the camera
Each participant records a one-minute talk to camera on a subject of their choice, followed by analysis of beginnings and endings, language, gestures and sitting position.
What did you say my name was?

How to help yourself - preparation
Getting the best out of the reporters - asking the basic questions
Finding the “must” message

“But it's far more important to realise…”
Getting to the point, whatever the question – the 30-second demonstration
Group exercise: the ABC format
“Lights, camera, action”
Television interviews in studio for each participant, followed by playback and analysis, with a detailed look at body language, image on camera and keeping control.
Out and about
Either a sound bite on location, away from the studio, or a “down the line” TV interview, wearing an earpiece, with a detailed look at use of time, control and eyeline.
Summary and action
What will we do next?
How can we stay sharp?
How can we help each other?

Tel: +44 (0)208 385 7511
Email: shyrose@centre4learning.co.uk