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Managing the media – intensive workshop
1.5 days
Workshop outline
With an ever-increasing number of newspapers, magazines, radio stations and TV channels, the demand from the media has never been greater. Journalists and producers are desperate for people to interview so that they can fill their pages or airtime. This practical workshop will give you confidence in facing a microphone or camera. Participants discover how to prepare and practice their own message and learn techniques on how to keep in control even in difficult situations.
Pre-course
Each participant will be asked to prepare work-related topics to form the basis of the interview.
Learning method
This one and a half-day workshop involves lots of practical work. The first session is a half-day workshop with the trainer only. The second session is a full day, concentrating on television work. A two-man camera crew will set up a mini-studio with lights, allowing for instant playback to participants.
Workshop content
Day 1 (4 hours)
Egg on the face
- What are your objectives from the workshop?
- What does a journalist want from you?
- What do you want to achieve in an interview?
How long is two minutes?
Each participant does a radio interview, followed by playback and analysis
This session will hone in on length of answers, tone of voice and impact on listeners.
What did you say my name was?
- How to help yourself
- Getting the best out of the reporter
- Keeping control by knowing your message
“But it's far more important to realise…”
- Getting to the point, whatever the question
- The 30-second demonstration in ABC format
- Group exercise: choosing a topic, and practising ABC
Impact
- How and what do we remember?
- Being memorable - what is a soundbite?
Does it all work?
- What does a journalist want from you?
Groups prepare an interview on their chosen topic.
This session will cover control, pace and impact.
Summary and looking ahead
- What have we learnt today?
- What to prepare for the next TV session
Day 2 (8-9 hours)
Recap of Day 1
Bringing the main points from Day 1 into action
“Lights, camera, action”
- Interviews in a studio situation, followed by playback
The session will focus use of words, image on camera, control and interest. While participants are recording their interviews, the rest of the group will help the next interviewee to prepare and practice.
The soundbite: “And my fourth point is…”
- Doing a stand-up interview on location; the aim is to give a soundbite on the topic
- What else is required of me on location - setting up shots, cutaways, getting actuality
This session will look at the uses of repetition, impact and word pictures.
Down the line - live, live, gone
- Participants see an example of a down-the-line interview
- Working in groups, they prepare a brief for the interviewer and role-play the role of the editor
Participants will be interviewed as if from a distant studio on a live programme.
This session will look in particular at being in charge, control of time and eyelines.
Summary and action
What will we do next?
How can we stay sharp?
How can we continue to help each other?
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