Centre 4 Learning : Communications Courses


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Writing for results
1 or 2 days

Workshop outline
Effective writing achieves the action that the writer intends. Most people read business letters because they must, not because they want to. The writer's core task, therefore, is to make reading as easy as possible. This workshop covers the essential skills of producing written communication that gets results.
Key learning points:

Definition of effective communication
The stages of taking responsibility for effective communication
Different methods of written communication and their uses
Identifying readers’ needs and expectations
Best practice for written communication, demonstrating awareness of appropriate tone for different situations
Identifying what is meant by ‘style’
Characteristics of clear, concise and effective reports, letters and e-mails
A systematic and easy approach to writing
Creating the right impression by being aware of presentation
Save time and increase confidence in writing

Pre-course
Participants should send examples of their work to the course leader beforehand and bring further examples of their work with them on the day.

Workshop content

Introduction and objectives
Effective communication
Defining effective communication
Barriers to understanding the written word
Dealing with the barriers
Group discussion
Methods of communication
Assessing long-term and short-term goals
Choosing the appropriate method
Preparation
The importance of planning and preparation before writing
Who am I communicating with?
Why am I communicating?
What do I want to achieve?
How will I achieve this?
Mind-mapping for creative thinking
How to plan the content of written communication
Practical guidelines and exercises
Writing
The basic rules of writing well: accuracy, brevity, clarity
Using punctuation to help understanding
Practical exercises
Words and phrases
Sentences and paragraphs
Checking for readability
Dealing with different types of letters and e-mails
The right approach and tone for:

answering a complaint
giving information
apologising
getting action
interesting a client

Practical exercises
Giving the right impression
The presentation
Practical exercises in writing letters and e-mails of different types
Analysis of letters and discussion
Action session
Participants are asked to commit themselves to the practical actions they will take as a result of attending the course.

Note
Post-course coaching is available if required.

Tel: +44 (0)208 385 7511
Email: shyrose@centre4learning.co.uk